CTM Bicycles have been manufacturing bicycles for the past 20 years. Their goal was to increase sales not only in Slovakia but also abroad, and in other words, they wanted to be able to compete with the best. For this vision to become reality, the company needed to overhaul its presentation, strengthen overall brand positioning and improve its ability to sell more expensive models.
Professional product photos creating a wow-effect that are suitable for use in catalogues, billboards and Internet.
A high-quality printed catalogue containing complete product portfolio and fine-tuned photos that make their way to the hands of the sales team and potential customers.
Photos capturing sports events and everyday life moments add a human dimension and nicely complement other product photos in the catalogue.
Design of a product catalogue that helps make a good first impression and goes hand in hand with the company’s visual identity and bicycle design.
Product photos were an essential component of the high-quality presentation. CTM offers a wide range of bicycles in their portfolio and it was, therefore, a necessity to develop an effective system of capturing and retouching photos that would ensure optimal balance between quality and effectiveness.