Previous corporate identity was based on a combination of red, white and black colours and basic typography. We discovered that the colour scheme wasn't very flexible and it was difficult to combine it with other elements when used on promotional materials. We simplified it through using a monochromatic logo and display font. By doing this, we put the spotlight on content and let the actual logo gently blend into the background.
Integral part of the whole presentation were professional photos. The company lays big emphasis on quality, and it wanted make sure this is clear from its presentation at the very first glance. Interestingly, the high standard of our photos stirred notable interest among national magazines, the editors of which were falling over themselves for the right to publish them in their next issue.
Out of all social media channels, Facebook proved to be the most effective for the purposes of this project. We set up a company profile and started working on creating a strong community of people who share a common interest in interior design and architecture. We provided them with quality content, blog articles full of useful information, video and beautiful photographs that attracted a lot of attention. After a while, people started to regularly seek out this platform for initiating contact with the company and showing their interest in its services.
Archstyl successfully managed to enter a market segment where more affluent customers can appreciate and afford their services. More importantly, demand greatly outnumbered supply which resulted in creating jobs and laid solid foundations for future growth.
